Business Analyst Marketing Automation

Location: Brussels

Start Date: Asap

End Date: 30/06/2025

Description:

The mission is to ensure that the organization knows its customers and can interact with them accordingly. The team focuses on providing access to correct and up-to-date customer data, managing each phase of the customer lifecycle, and facilitating customer relationship-related interactions. The role supports personalized customer interactions and contributes significantly to the organization's purpose to be a trusted financial partner.

Core Responsibilities:

• Serve as the functional expert for Adobe Campaign, driving the analysis, design, and optimization of marketing automation workflows, campaigns, and data integrations.
• Ensure seamless alignment between business objectives, technical execution, and regulatory compliance within the Adobe Campaign ecosystem.

Key Accountabilities:

• Adobe Campaign Requirements & Solution Design: Lead the elicitation, documentation, and prioritization of business requirements specifically for Adobe Campaign, including campaign workflows, dynamic content personalization, data model and schema extensions, and integration with CRM/other systems.
• Workflow & Campaign Optimization: Design, configure, and optimize Adobe Campaign workflows for performance, efficiency, and error handling. Analyze campaign performance metrics and recommend data-driven improvements.
• Data & Compliance Governance: Ensure data integrity and compliance within Adobe Campaign, particularly for regulated communications. Define data mapping and synchronization rules between Adobe Campaign and other systems.
• Stakeholder Collaboration & Training: Act as the primary liaison between marketing teams, IT, and Adobe Campaign administrators. Conduct workshops and demos to gather input, validate designs, and train end-users.
• End-to-End Project Ownership: Take full ownership of Adobe Campaign-related projects, from requirements gathering to deployment, ensuring timely delivery and minimal supervision.
• Continuous Improvement & Innovation: Stay updated on Adobe Campaign updates, features, and industry trends. Identify opportunities to automate manual processes or enhance existing workflows.

Key Differentiators for This Role:

• Deep functional expertise in Adobe Campaign with hands-on experience in workflow design, campaign execution, and performance analysis.
• Experience in regulated environments with familiarity in compliance-driven communications.
• Autonomous and proactive with the ability to own Adobe Campaign projects end-to-end with minimal oversight.
• Technical acumen, comfortable discussing data models, APIs, and integrations with IT teams while translating needs for marketing stakeholders.
• Bonus: Experience with other marketing automation tools is a plus but not required.

Language Requirements:

• Dutch, French & English

Education:

Masters or Bachelors degree

Telework Expectation:

50% on-site & 50% homeworking

Required Experience / Knowledge:

• At least 3 years of relevant experience
• Technical Experience:
  • Adobe Campaign Configuration: Designing and managing targeting workflows, setting up delivery templates, configuring recurring and triggered campaigns.
  • Data Management: Understanding Adobe Campaign data model, performing data imports/exports, writing basic SQL queries.
  • Integration Basics: Configuring out-of-the-box integrations, understanding API fundamentals.
  • Compliance & Governance: Implementing opt-in/opt-out mechanisms, ensuring GDPR/financial services compliance.
  • Troubleshooting: Diagnosing common workflow errors, interpreting delivery and tracking logs.

Preferable Experience:

• Advanced Workflow Automation, API & Real-Time Integrations, Reporting & Analytics, Adobe Ecosystem Knowledge, Automation & AI.

Business Experience Mandatory:

• Requirements Elicitation & Documentation, Stakeholder Management, Compliance & Risk Awareness, Testing & Validation, Project Ownership.

Preferable Business Experience:

• Cross-Functional Leadership, Marketing Strategy Alignment, Industry-Specific Knowledge, Process Improvement, Innovation & Trends.

Soft Skills:

• Communication, Stakeholder Management, Problem-Solving, Ownership, Adaptability, Collaboration, Leadership, Innovation, Customer-Centric, Strategic Mindset.