Opportunity: Product Marketing Manager

Start Date: As soon as possible

End Date: 31/12/2025

Location: Brussels

Role Objective:

As a Product Marketing Manager, your goal is to leverage your marketing expertise to drive product adoption and growth by increasing awareness, generating leads, and ultimately driving sales. This involves developing and executing effective go-to-market strategies with a focus on both inbound and outbound marketing, strengthening market positioning by clearly communicating the value proposition, enabling sales success through knowledge and tools, and fostering customer engagement to build loyalty and advocacy.

Role Responsibilities:

• Market Research & Analysis: Conduct thorough market research to identify target audiences, competitive landscapes, and market trends. Analyze customer needs, preferences, and pain points to inform product development and marketing strategies. Develop detailed buyer personas and ideal customer profiles.
• Product Positioning & Messaging: Develop clear and compelling product positioning and messaging that resonates with target audiences. Craft value propositions and key differentiators for each product/service. Ensure consistent messaging across all marketing channels, in close cooperation with the Communication Manager.
• Go-to-Market Strategy & Execution: Develop comprehensive go-to-market strategies for new and existing products/features. Define launch plans, timelines, and key performance indicators (KPIs). Execute marketing campaigns across various channels (online, offline, events, etc.).
• Content Creation & Management: Support the Communication Manager in developing high-quality marketing content, including website copy, blog posts, case studies, white papers, social media content, and sales collateral. Manage content calendar and ensure consistent brand voice and messaging. Optimize content for search engines (SEO) and lead generation.
• Sales Enablement: Create and maintain sales enablement tools and resources, such as sales presentations, product demos, competitive battle cards, and FAQs. Train the sales team on product knowledge, messaging, and selling techniques. Collaborate with sales leadership to develop and implement sales strategies.
• Customer Marketing: Develop and execute customer marketing programs to drive adoption, engagement, and retention. Create customer success stories and testimonials. Manage online communities and forums to foster customer interaction and feedback.
• Performance Monitoring & Analysis: Track and analyze key marketing metrics, such as website traffic, lead generation, conversion rates, and customer satisfaction. Provide regular reports and insights on campaign performance and ROI. Recommend adjustments to marketing strategies based on data analysis.

Profile of the Possible Candidates:

• Hands-on individual who gets the job done.
• 15+ years of experience in marketing, ideally in a mix of start-up and corporate environments.
• Passion for innovation and start-ups with a good understanding of the corporate world.
• Comfortable with multitasking and adaptable.
• Good sense of priorities and humor.
• Solid strategic vision, strong operational capacity, and embraces challenges.
• Excellent human relations, networker, and team-player.
• Can handle success and failure, positive feedback as well as critiques.
• Understanding of B2B trade is a plus; trade credit insurance is nice to have.