Marketing & Communication Performance Analyst

Job Title: Marketing & Communication Performance Analyst

Location: Brussels

Start Date: 06/10/2025

End Date: 30/06/2026

Work Arrangement: 50% on-site & 50% homeworking

Role Description:

The Marketing & Communication Performance Analyst will work within a cluster, closely collaborating with performance analysts dedicated to Run & Change activities. The role is pivotal in developing skills and fostering a culture of performance within the cluster.

Key Responsibilities:

• Facilitate decision-making by analyzing campaign performance and providing actionable insights to optimize marketing strategies.
• Develop and maintain dashboards, reports, and KPIs to measure campaign effectiveness, customer behavior, and market trends.
• Identify areas for improvement and recommend data-driven solutions to enhance customer experience, campaign conversion rates, and revenue growth.
• Document, support, and train users on the use of various available tools to analyze the performance of marketing and communications activities.

Required Skills and Experience:

• Minimum of 2 years of experience in measuring the performance of marketing and communication initiatives.
• Proficient in marketing performance KPIs, marketing funnel, and conversion funnel.
• Knowledge of at least one data visualization tool: Tableau and/or Power BI.
• Proficiency in Adobe Analytics.
• Mastery of SQL language.
• Mastery of Excel.
• Good knowledge of French and a passive knowledge of Dutch or vice versa.

Desired Skills:

• Strong collaboration and inspirational skills with a sharp analytical mind.
• Ability to transform data into impactful information that influences decisions.
• Capability to make connections and question actions for continuous improvement.