Marketing Expert

Location: Brussels

Start Date: asap

End Date: 31/12/2025

Role Description:

We are looking for a Digital Marketing Expert / Project Manager to join our Marketing & Communications department. The role involves enhancing digital journeys, increasing online visibility, developing brand awareness, generating leads/sales, and driving business growth through strategic digital marketing techniques.

Responsibilities:

• Manage the digital marketing backlog and roadmap.
• Define platform guidelines and templates for Marketing & Communications initiatives.
• Coach and support Marketing & Communications Managers on platform usage.
• Develop and implement effective digital journeys.
• Monitor and analyze digital journey performance and implement optimization loops.
• Conduct surveys and user tests to measure customer satisfaction.
• Define and implement SEO strategies and action plans.
• Manage digital campaigns and support retargeting strategies.
• Design and manage content structure for platforms ensuring SEO optimization.
• Oversee lifecycle management of content on marketing platforms.
• Participate in project management, defining scope and priorities for digital marketing initiatives.

Language Requirements:

• Dutch: Strong written and spoken communication skills
• French: Strong written and spoken communication skills
• English: Strong written and spoken communication skills

Education:

• Master’s degree in Business Administration, Marketing, or Communication
• Certifications in Adobe Analytics, Figma, Semrush, Content Square

Experience and Skills Required:

• At least 5 years of relevant experience.
• Experience in coordinating steerco and reporting to senior management.
• Strong marketing and/or communications experience.
• Project management skills, including handling complex projects with multiple stakeholders.
• Expertise in online campaign analysis and optimization.
• Strong knowledge of communication techniques and tools.
• Experience in digital transformation.
• Understanding of digital marketing concepts and agile methodologies.
• Excellent communication, negotiation, and interpersonal skills.
• Strong stakeholder management, especially with marketing and IT teams.
• Ability to work in complex, fast-paced digital marketing environments.

Soft Skills:

• Strategic thinking and ability to see the overall picture.
• Analytical mind and conceptual thinking.
• Negotiation and persuasion skills.
• Structured approach with attention to detail.
• Goal-oriented and open to change.
• Leadership and ownership qualities.

Telework Expectation: 50% on-site & 50% homeworking.