Digital Journey Manager

Start Date: November 2025

Duration: Until the end of the year, with possible extension into 2026

Employment Type: Full-time

Responsibilities:

• Optimize customer journeys from initial contact to purchase and beyond.
• Create functional journey maps using a reverse funnel approach.
• Formulate hypotheses for A/B testing and interpret results.
• Apply expertise in digital marketing, including SEO, SEA, CRO, email marketing, and content marketing.
• Set up and monitor performance reporting.
• Collaborate with UX/UI teams, IT, and other stakeholders to ensure journey alignment and execution.
• Manage budgets and backlogs efficiently.
• Present progress in internal forums.

Requirements & Qualifications:

• Minimum 7 years of experience in digital marketing, e-commerce, or digital campaign management.
• Strong project management skills with a focus on delivery and quality.
• Excellent communication and stakeholder management skills.
• Strong analytical mindset and performance orientation.
• Ability to navigate complex environments and adapt to changing priorities.
• Preferably a master’s degree or postgraduate in digital marketing.

Must-Have Skills:

• Digital journey mapping.
• Adobe Analytics (or Google Analytics).
• SEO, SEA, CRO (including A/B testing).
• E-commerce expertise.
• Project management.
• Performance reporting tools (e.g., Looker Studio).