Digital Marketing Expert - SEO/GEO

Location: Brussels

Start Date: 01/01/2026

End Date: 31/12/2026

Description:

We are looking for a Digital Marketing Expert specializing in SEO/GEO content and technology. You will be integrated within the Digital Marketing Chapter of the Marketing & Communication department. Your role will involve ensuring the effectiveness of digital journeys, increasing online visibility, developing brand awareness, generating leads/sales, and driving business growth through the creation and maintenance of relevant content and architecture on internal and external platforms. You will collaborate with IT teams through agile ceremonies to maintain a relevant content architecture and future-proof our digital marketing tools.

Responsibilities:

• Define and implement SEO/GEO strategies across on-page, off-page, and technical SEO.
• Manage SEO/GEO campaigns, including keyword/prompt research, content optimization, and link building.
• Translate complex technical SEO/GEO issues into clear, actionable user stories for IT teams.
• Create and deploy content strategies across different squads, including managing a centralized content calendar.
• Monitor SEO/GEO performance and provide regular reporting using tools like SEMrush, Ahrefs, Google Analytics, and Google Search Console.
• Train internal teams on SEO/GEO best practices and share of voice strategy.
• Collaborate with marketing, content, and development teams to ensure SEO/GEO is integrated throughout the digital ecosystem.
• Ensure compliance with SEO/GEO best practices and industry regulations.

Required Qualifications and Experience:

• Bachelor's or Master's degree in Business Administration, Marketing, or related field.
• At least 7 years of relevant experience.
• Strong understanding of SEO/GEO principles, algorithms, and ranking factors.
• Proficiency with SEO/GEO tools (e.g., SEMrush, Ahrefs, Google Analytics, Google Search Console).
• Experience in digital marketing and web analytics.
• Strong expertise in MS Office.
• Very good knowledge of communication techniques & tools.
• Experience with Agile project management methodologies.
• Business experience, including proven experience in project management & implementation of SEO/GEO strategies.
• Strong organizational insight.
• Experience in the sector preferable.
• Strong experience in digital transformation.
• Expertise in agile methodologies.
• Excellent communication, negotiation, and interpersonal skills.
• Problem-solving and analytical capabilities.
• Strong stakeholder management, especially with marketing and IT teams.
• Ability to work in complex, fast-paced digital marketing environments.

Desired Skills and Certifications:

• Certification in Adobe Analytics, Semrush, Content Square, Figma.

Language Proficiency:

• Fluent in Dutch or French.
• Fluent in French or Dutch.
• Fluent in English.

Telework Expectation:

50% on-site & 50% homeworking.