Digital Copywriter

Location: Brussels

Start Date: Asap

End Date: 31/12/2026

Role Description:

As an Expert Storyteller, you will be part of the Chapter Storytelling within the Marketing & Communication department. You will work in a multidisciplinary team focused on a specific customer segment, following the Agile methodology. Reporting to the Chapter Lead Storytelling, you will collaborate closely with MarCom Managers, Digital Marketing Experts, and the Content Strategist. This is a long-term assignment with an 80% employment rate.

Responsibilities:

• Play a crucial role in transforming the MarCom department, focusing on content strategy.
• Convert briefings into high-value content aligned with content pillars and business objectives.
• Write and optimize content for various channels (articles, emails, social media, videos, scripts, UX copy, etc.) while adhering to tone of voice and brand guidelines.
• Systematically apply SEO/GEO principles using tools like Semrush and Surfer SEO.
• Utilize AI tools to expedite research, content production, and translation across channels.
• Ensure quality and compliance of all texts.
• Collaborate with audiovisual experts to convert texts into videos, carousels, or other formats.
• Work closely with a French-speaking storyteller to translate and adapt texts into Dutch.
• Propose concrete optimizations based on content performance metrics.
• Actively contribute to the Content Factory by sharing best practices and producing adaptable content.
• Ensure legal compliance of content (B2, non-misleading commercial communication, anti-greenwashing).
• Take a leading role in the Community of Practice (CoP) SEO/GEO and assist colleagues in skill enhancement.

Language Proficiency:

• Dutch + French + English

Qualifications:

Bachelor or Master in communication, journalism, marketing, languages, or equivalent experience.

Experience and Skills:

• Minimum 6 years of experience as a copywriter and/or storyteller.
• Must have: Excellent writing skills, ability to create engaging and accessible texts for various formats and channels, proficiency in AI tools for research, writing, and translation.
• Nice to have: Understanding of marketing funnel and Customer Journeys, ability to interpret performance indicators.

Professional Experience:

• Must have: Proven experience in SEO/GEO copywriting and content optimization using tools like Semrush and Surfer SEO, journalistic background, experience in writing thought leadership or accessible technical content.
• Nice to have: Experience in the banking or financial sector.

Soft Skills:

• Creative, curious, analytical, and detail-oriented.
• Capable of critically approaching briefings, asking questions, and making recommendations.
• Pragmatic, open to change (Agile mindset), team player, active listener, transparent, and independent.
• Aligned with the approach of 'One Brand, One Voice, One Bank'.