Business Analyst Marketing Automation

Location: Brussels

Start Date: asap

End Date: 30/06/2026

Role Description:

We are looking for a Business Analyst to join our team. 

Core Responsibilities:

• Serve as the functional expert, driving the analysis, design, and optimization of marketing automation workflows, campaigns, and data integrations.
• Lead the elicitation, documentation, and prioritization of business requirements.
• Design, configure, and optimize workflows for performance, efficiency, and error handling.
• Ensure data integrity and compliance within Adobe, particularly for regulated communications.
• Act as the primary liaison between marketing teams, IT, and Adobe administrators.
• Take full ownership of Adobe-related projects, from requirements gathering to deployment.
• Stay updated on Adobe updates, features, and industry trends.

Key Differentiators:

• Expertise in Adobe implementation with hands-on experience.
• Experience in regulated environments, particularly in compliance-driven communications.
• Ability to own Adobe projects end-to-end with minimal oversight.
• Technical acumen, comfortable discussing data models, APIs, and integrations.

Language Requirements:

• Dutch: Strong written and spoken communication skills.
• French: Strong written and spoken communication skills.
• English: Strong written and spoken communication skills.

Education:

Master's or Bachelor's degree.

Required Experience/Knowledge:

• At least 3 years of relevant experience.
• Experience in requirements elicitation and documentation.
• Strong stakeholder management skills.
• Awareness of compliance and risk in communications.
• Experience in testing and validation of campaign outputs.
• Proven project ownership capabilities.

Preferred Skills:

• Cross-functional leadership experience.
• Understanding of marketing strategy alignment.
• Process improvement and innovation mindset.

Soft Skills:

• Strong communication and stakeholder management.
• Problem-solving and ownership.
• Adaptability and collaboration.
• Leadership and innovation.
• Customer-centric and strategic mindset.

This role requires a balance of on-site and remote work, with an expectation of 50% on-site presence.