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Digital Copywriter

  • Brussel, Brussel
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Job Title: Digital Copywriter - Expert

Location: Brussels

Start Date: 15/10/2026

End Date: 31/12/2026

Role Description:

As a Digital Copywriter, you will be part of the Chapter Storytelling within the Marketing & Communications (MarCom) department. Reporting to the Chapter Lead Storytelling, you will work in an Agile environment within a multidisciplinary team focused on the 'Individuals' segment, targeting retail customers. You will collaborate closely with MarCom Managers, Digital Marketing Experts, and Visual Creators.

Responsibilities:

  • Play a key role in transforming the MarCom department with a focus on content strategy.
  • Translate briefings into high-value content aligned with content pillars and business objectives.
  • Create and optimize content for various channels (articles, emails, social media posts, video scripts) in line with the tone of voice and target segment expectations.
  • Ensure content visibility through SEO/GEO optimization and apply best practices using tools like Surfer SEO.
  • Utilize AI tools for research, copywriting, and multichannel adaptation while ensuring quality and compliance.
  • Collaborate with Audiovisual Experts to translate stories into videos, carousels, or short formats.
  • Work in tandem with a French-speaking Storyteller, translating and adapting texts into Dutch.
  • Propose concrete optimizations based on content performance metrics (traffic, engagement, CTR, SOV, conversions).
  • Ensure compliance with content regulations (B2 language level, non-misleading commercial communication, anti-greenwashing).

Required Languages:

  • Dutch: Excellent knowledge – Native level, excellent writing skills.
  • French: Very good passive knowledge – Ability to adapt and translate texts, understand briefings, and participate in meetings.
  • English: Good knowledge – Ability to translate and adapt English texts into Dutch and use English sources.

Qualifications:

Bachelor’s or Master’s degree in Communication, Journalism, Marketing, Languages, Literature, or equivalent experience.

Experience and Skills:

  • Minimum 6 years of experience as a Storyteller.
  • Excellent editorial skills and clarity in writing.
  • Ability to write engaging and accessible texts for all formats and channels.
  • Proficient in using AI tools for research, copywriting, optimization, and translation.
  • Preferably, a good understanding of the marketing funnel and Customer Journeys.
  • Ability to interpret performance indicators (engagement, reach, CTR, SOV).

Professional Experience:

  • Required: Journalistic background and experience in writing thought-leadership or accessible technical content. Experience with SEO optimization.
  • Preferred: Experience with GEO optimization, the Individuals segment, and the banking or financial sector.

Soft Skills:

  • Creativity, curiosity, and analytical skills.
  • Critical mindset with the ability to challenge briefings and make recommendations.
  • Accuracy and attention to detail with a pragmatic approach.
  • Adaptability (Agile mindset).
  • Interest in and affinity with AI tools.
  • Team spirit, active listening, transparency, and autonomy.
  • Strong commitment to the 'One Brand, One Voice, One Bank' approach.