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B2B Campaign Manager Position

Start Date: 17/08/2026 (latest 1st September)

Duration: 6 months

Responsibilities:

• Campaign Management:
  • Execute B2B marketing campaigns across the full lifecycle: briefing, planning, audience selection, production, deployment, and performance reporting.
  • Drive and manage a range of campaign types including renewal, product, loyalty, win-back, and customer activation campaigns.
  • Coordinate with internal teams (product, sales, legal) and external agencies for campaign content and assets.
  • Ensure campaigns are consistent with brand guidelines across all channels.
  • Responsible for testing activities across newsletters, marketing tools, campaigns, and website before deployment.
  • Manage campaign tooling (CRM, marketing automation, mailing platforms).
  • Monitor campaign KPIs and provide regular performance reports.
  • Follow up on leads from campaigns with relevant stakeholders.
  • Execute internal communication campaigns in collaboration with the Change Manager.
• CRM & Customer Intelligence:
  • Ensure continuous enrichment and quality improvement of the customer database (CRM).
  • Monitor customer portfolio through regular analysis of customer behaviors and trends.
  • Prepare customer audience data for campaigns, ensuring appropriate segmentation.
  • Support product managers with product KPI tracking and market potential analysis.
• Marketing Automation Project:
  • Lead a pilot project to set up an enhanced version of the current marketing automation tool.
  • Align and coordinate with business owners and external developers to configure the new tool.
  • Acquire knowledge on the new tool and document it for internal use.

Main Accountabilities:

• End-to-end responsibility for campaign execution.
• Ensure CRM is continuously enriched and accurate.
• Apply customer segmentation models for campaign targeting.
• Monitor campaign and marketing performance metrics.
• Drive the new Marketing Automation Pilot Project.

Localization:

Expected to work 3 days per week on-site (minimum 2 days in Brussels). Remote working is possible on other days.

Language Requirements:

Fluent in English, French, and/or Dutch.

Personal Skills:

• Analytical mindset and structured approach.
• Attention to detail and high accuracy in data management and campaign execution.
• Clear and professional communication skills.
• Proactive, hands-on, and solution-oriented attitude.
• Collaborative team player.

Mandatory Skills:

• Data handling and ability to build campaign audiences.
• Excellent organizational and project management skills.
• Strong affinity with and 3-5 years of experience in campaign management, CRM, and data-driven marketing.
• Experience in working with marketing agencies.
• Comfortable managing marketing budgets and vendor/agency relationships.

Nice to Have Skills:

• Experience within the Utilities sector.
• Experience with Salesforce Sales & Marketing Cloud and Showpad is a plus.