Expert Customer Value Proposition (CVP) Designer in Antwerp region.

Start Date: ASAP

End Date: End of 2026

Work Regime: Full-time

Level: Senior

Office Days: 3 days per week

Languages: Dutch/English

Responsibilities:

• Lead the CVP design phase.
• Define and drive the CVP roadmap and design principles.
• Translate research insights into portfolio structure, including products, services, and packaging.
• Develop modular CVP building blocks aligned with customer needs.
• Consolidate inputs from multiple stakeholders, including CX, portfolio, and corporate strategy.
• Facilitate workshops and synthesize outcomes into clear frameworks.
• Validate CVP design principles with the market.
• Prepare requirements for development teams by Q3.
• Act as a servant leader, ensuring cross-functional alignment and governance.
• Report directly to senior management; provide indirect leadership across teams.

Requirements & Qualifications:

• 10–15+ years of experience in CVP design, strategic marketing, or product marketing.
• Ability to manage complex design processes and frameworks.
• Experience in data-driven decision-making and customer analytics.
• Familiarity with agile working methods.
• Excellent stakeholder management and communication skills.

Must-Have Skills:

• CVP design expertise.
• Data-analytical capability to translate research into actionable insights.
• Strong facilitation and consolidation skills for workshops and reporting.
• Presentation and storytelling skills to simplify complexity.
• Stakeholder management at senior leadership level.

Nice-to-Have Skills:

• Creative visualization skills for simplifying complex concepts.
• Familiarity with CX journey design.
• Marketing or commercial background.