Senior Marketing & Communications Strategist

Location: Brussels

Start Date: Asap

End Date: 31/12/2026

Role Description:

As a Senior Marketing & Communications Strategist, you will be responsible for monitoring the latest trends and evolutions in the market related to Marketing & Communications. You will analyze their impact and identify opportunities for the Retail Individuals approach. Your role involves supporting and providing strategic insights to the squads, and working closely with the Cluster Lead to develop and implement the Marketing & Communications strategy for the Retail Individuals & Daily Banking/Lending/Protect Pri cluster. This includes defining and following up on clear objectives and KPIs.

You will collaborate with other Marketing & Communications strategists to contribute to the creation and implementation of the global marketing and communication strategy, ensuring seamless connection between different cluster strategies. You will identify new strategic marketing and communications opportunities to help achieve long-term objectives, monitor the realization of the cluster strategy, and report to senior management. You will also turn high-level opportunities into concrete projects and contribute to the development of multi-year and annual Marketing & Communications plans.

Responsibilities:

• Monitor market trends and analyze their impact on Marketing & Communications.
• Support squads with strategic insights.
• Develop and implement Marketing & Communications strategy for the cluster.
• Define and follow up on objectives and KPIs.
• Collaborate with other strategists for global strategy alignment.
• Identify new strategic opportunities.
• Monitor and report on strategy realization.
• Develop multi-year and annual plans.
• Communicate strategy and plans to stakeholders.
• Inspire employees regarding Marketing & Communications.
• Represent Marketing & Communications in strategic projects.

Language Requirements:

• Dutch: Strong written and spoken communication skills.
• French: Strong written and spoken communication skills.
• English: Strong written and spoken communication skills.

Education and Experience:

• Master’s degree in Strategy, Marketing, or Communications.
• At least 5 years of relevant experience.
• Strong analytical skills.
• Proficient in presentation and communication techniques and tools.
• Profound knowledge of business case development.
• Expertise in MS Office.
• Profound knowledge of Marketing & Communications.
• Experience in strategy development and implementation.
• Experience in developing innovative solutions.
• Advanced project management skills.
• Strong organizational insight.
• Basic knowledge of Agile principles is preferable.
• Knowledge of the Retail Individuals segment and related domains.

Soft Skills:

• Client-centric attitude.
• Strong communicator with the ability to convince.
• Proactive and strategic thinker.
• Ability to think 'out of the box'.
• Decision-making and structured approach.
• Goal-oriented and dynamic.
• Strong problem-solving skills.
• Autonomous with team spirit.
• Management skills and ability to motivate people.
• Good stakeholder management.