Project Manager Business

Location: Brussels

Start Date: 02/03/2026

End Date: 31/12/2026

Role Description:

The role involves ensuring the effectiveness of digital journeys, increasing online visibility, developing brand awareness, generating leads/sales, and driving business growth through the creation and maintenance of relevant content and architecture on external platforms. This position requires collaboration with IT Tribes to maintain a relevant content architecture and future-proof digital marketing tools.

Responsibilities:

1. Strategy & Experience Design
   • Develop and maintain a holistic strategy for consistent customer experiences across various channels.
   • Translate business goals into funnel-based channel plans.
   • Design channel mix and orchestration for targeted messaging.
2. Digital Journey Mapping & Optimization
   • Create and evolve user digital journey maps for priority audiences.
   • Identify friction points and opportunities for journey improvement.
   • Collaborate with UX, Tribes, and teams to enhance user flows.
3. CRO (Conversion Rate Optimization)
   • Lead CRO initiatives across digital properties.
   • Conduct A/B and multivariate testing and performance experiments.
   • Work with designers and developers to implement CRO enhancements.
4. Analytics, Performance Measurement & Insights
   • Build KPIs and dashboards to track channel effectiveness.
   • Analyze engagement and conversion data for actionable insights.
   • Provide reporting and recommendations to Management.
5. Channel Orchestration & Cross-Functional Collaboration
   • Partner with Content Strategist & SEO/GEO Expert for cross-channel alignment.
   • Ensure coherent and optimized customer experiences across channels.
   • Coordinate with UX and tech teams for journey improvements.
6. Personalization & Segmentation Initiatives
   • Support the development of personalized experiences across channels.
   • Use segmentation insights to tailor journeys and messaging.

Required Qualifications and Experience:

• At least 10 years of relevant experience.
• Strong experience in optichannel marketing strategy and digital experience design.
• Proven expertise in Digital Journey mapping, UX best practices, and conversion optimization.
• Familiarity with A/B testing tools and analytics platforms.
• Experience collaborating cross-functionally with UX, IT, and teams.
• Expertise in agile methodologies.
• Excellent communication, negotiation, and interpersonal skills.

Desired Skills and Certifications:

• Fluent in Dutch or French, and English.
• Bachelor's or Master's degree in Business Administration, Design, Marketing, or related field.
• Certifications in Figma, service design, Adobe Analytics, Content Square.

Telework Expectation: 50% on-site & 50% homeworking.