Digital Customer Journey Analyst - Web Analyst & Reporting

Location: Brussels

Start Date: Asap

End Date: 31/05/2026

Mission Context:

As a Digital Customer Journey Analyst, your mission is to capture and understand the end-to-end customer journey across all digital touchpoints. This role aims to enhance customer experience and boost digital business performance. You will collaborate with a team of digital experts, including Product Owners, testers, developers, analysts, and UX specialists.

Responsibilities:

• Challenge business needs regarding tagging requirements, define clear objectives, KPIs, and supporting metrics.
• Define the tagging strategy and technical specifications for FrontEnd developers.
• Collaborate with developers by creating detailed User Stories.
• Build reports and monitor KPIs and supporting metrics.
• Conduct analyses for continuous improvement based on quantitative analytics.
• Present analysis results through data storytelling to various audiences.
• Foster a data-driven mindset within the organization by providing data insights and educating stakeholders.
• Ensure close project follow-up, including coordination with multiple squads and participation in agile ceremonies.

Language Requirements:

• English: Excellent
• French: A plus
• Dutch: A plus

Education:

Preferably a Master’s degree (or equivalent work experience) in mathematics, statistics, business intelligence, computer engineering, economy, digital marketing, and/or marketing.

Required Experience/Knowledge:

• At least 1 year of data analytics experience.
• Experience or training with Adobe Analytics is preferable.
• Experience with Content Square, Adobe Target, Tableau Software, and SQL.

Business Experience:

• Ability to translate objectives into KPIs and supporting metrics.
• Ability to tell an engaging story with data.
• Familiarity with Agile methodology.

Soft Skills:

• Analytical and logical thinking with a holistic and detailed approach.
• Ability to present technical analyses clearly to a business audience.
• Meticulous and highly organized.
• Customer-obsessed, creative, and solution-oriented.
• Proactive, flexible, and an easy communicator.
• Excellent collaboration with internal clients and team spirit.
• Ensure high-quality deliverables with attention to detail.