For a client we are seeking a CRM Data Analyst to temporarily join their team. This position is set to start in mid-December and will continue until early August 2025. The role is full-time, with the possibility of a 4/5th schedule. The selected candidate will be expected to work on-site on Tuesdays and Thursdays, with the flexibility for an additional day on Monday.

Responsibilities:

• Perform database selections for the swap program 
• Collaborate with the team to determine target groups and campaign follow-up.
• Ensure the accuracy of selections and exclusions for campaigns.
• Monitor and report on campaign success.
• Utilize SPSS and SQL queries for database selection and transition to Alteryx for database management.
• Set up CRM campaigns including pre-analysis, targeting, personalization, marketing automation, and post-analysis.
• Translate insights from data into actionable customer contacts.
• Manage data aspects of (digital) direct marketing campaigns.
• Contribute to shaping the CRM strategy and propose optimizations.

Requirements & Qualifications:

• Experience with SPSS and SQL queries.
• Willingness to learn and transition to Alteryx.
• Logical thinking with strong attention to detail.
• Ability to work both independently and as part of a team.
• Strong communication skills in Dutch and English.
• Several years of experience in a similar context with databases and extracting relevant data in a commercial environment.
• Familiarity with A/B testing, control groups, and calculating the ROI of campaigns.
• Adherence to ethical conduct and data protection standards.

Desired Skills:

• Proficiency in SPSS Modeler, Alteryx designer, or SAS.
• Strong analytical skills and commercial insight.
• Knowledge of Alteryx (nice to have).
• Experience with JIRA (nice to have).
• Familiarity with CRM systems and campaigns (nice to have).